You write the script — ideally adapted from genuine customer feedback — and the AI generates a realistic person speaking it to camera, with natural delivery and framing that matches the review-video format. There is no casting, filming, or editing; the video renders in a few minutes on VdoBloom.

Rules differ by country, and regulators like the FTC treat fake endorsements as deceptive advertising. The safe uses are converting real, verifiable customer feedback into video form, clearly labeled dramatizations, and internal creative testing. Do not present an AI speaker as a real customer with an invented experience.

Specifics beat superlatives. A concrete detail — the problem before, the moment the product helped, one measurable outcome — reads as genuine, while generic praise sounds scripted. Keep sentences short and conversational, the way people actually talk on camera, and let the AI's natural delivery do the rest.

Landing pages and product pages are the classic placements, where social-proof video sits next to the buy button. They are also used in ad creative testing to see whether a testimonial angle outperforms other hooks before producing customer-filmed versions at scale.