Skincare Product Commercial Script

Format: 9:16 vertical | Style: Photorealistic premium skincare commercial

SHOT 1 — Product Introduction | 0–3s

The La Roche-Posay Effaclar Purifying Foaming Gel stands upright on a glossy white acrylic platform in a pristine luxury studio. Soft blue gradient light glows behind the tube.

Slow cinematic push-in with subtle reflections.

Product must remain exactly identical to the reference image: same tube shape, blue color, logo, typography, cap, proportions and packaging text. No redesign.

SHOT 2 — Pick Up Product | 3–5s

Close-up of a feminine hand reaching into frame and gently picking up the Effaclar cleanser.

The camera follows the movement smoothly. Keep the background minimal, white and softly illuminated with blue accents.

Packaging remains sharp, readable and unchanged.

SHOT 3 — Dispensing Cleanser | 5–8s

Macro close-up of the hand squeezing a small amount of cleanser onto the fingertips.

Show the realistic gel texture and subtle glossy highlights. Clean studio lighting, shallow depth of field and slow controlled movement.

SHOT 4 — Half-Face Application | 8–11s

Cut to the woman applying the cleanser to her face.

Only half of her face is visible. Use a tight side-angle crop showing one cheek, part of the jawline and lips. The other half of her face remains completely outside the frame.

She gently massages the cleanser in circular motions as soft white foam develops.

Never show her full face or a frontal portrait.

SHOT 5 — Rinse & Fresh Skin | 11–14s

Extreme close-up from the side as she rinses the cleanser away with clean water.

Only half of her face remains visible. Water droplets move naturally across the cheek, catching soft studio light.

Transition through a subtle water splash/ripple.

SHOT 6 — Final Hero Product | 14–18s

Return to the Effaclar tube standing perfectly centered on the glossy white platform.

A soft blue light sweeps across the background. Subtle water reflections surround the base.

Camera slowly pushes in and ends on the product front, with the packaging fully visible and legible.

Overall aesthetic: luxury French pharmacy skincare campaign, clinical-clean studio, white and soft blue palette, realistic skin texture, elegant feminine hands, cinematic macro photography, soft shadows, controlled highlights, shallow depth of field, smooth camera movement, photorealistic 4K.

Negative prompt: full-face reveal, frontal face, recognizable identity, altered packaging, changed logo, incorrect text, warped tube, distorted hands, extra fingers, duplicate product, excessive foam, unrealistic skin, CGI look, cartoon style, cluttered background, watermark.