Hailuo 02 vs Hailuo 2.3 Image-to-Video Pro: Same Specs, Different Prices

Hailuo 02 and Hailuo 2.3 Image-to-Video Pro share the same 6- or 10-second, 768P-or-1080P envelope, but they differ in two decisive ways: Hailuo 02 does text-to-video as well as image-to-video and carries the flexible HOT content label, while Hailuo 2.3 Pro is image-only, strictly filtered, and 14 credits cheaper at the entry tier (25 credits versus 39 for a 6-second 768P clip). If you are animating a photo on a budget, 2.3 Pro wins. If you need to generate from text, or need a permissive filter, Hailuo 02 is the only one of the two that can do it.

Both come from MiniMax, the Chinese lab behind the Hailuo family, and both sit at a 4.0 rating in VdoBloom’s catalog. That parity makes the pricing and capability gaps the whole decision.

Spec vs spec vs price

Spec	Hailuo 02	Hailuo 2.3 Image-to-Video Pro
Input modes	Text-to-video and image-to-video	Image-to-video only
Durations	6 or 10 seconds	6 or 10 seconds
Resolutions	768P, 1080P	768P, 1080P
Aspect ratio control	Not exposed — follows the source or default	Not exposed — follows the source image
Content label	HOT (flexible)	STRICT (censored)
Catalog rating	4.0	4.0
6s at 768P	39 credits / $1.95	25 credits / $1.25
10s at 768P	45 credits / $2.25	45 credits / $2.25
6s at 1080P	45 credits / $2.25	45 credits / $2.25
10s at 1080P	Not offered	Not offered

Dollar figures use the Lite plan rate: $15 for 300 credits, so one credit is $0.05.

Read that pricing table carefully — it is stranger than it looks

Three things jump out once the numbers are side by side.

First, the two models are identically priced at every tier except one. A 10-second 768P clip is 45 credits on both. A 6-second 1080P clip is 45 credits on both. The only place they diverge is the cheapest tier, where 2.3 Pro charges 25 credits and Hailuo 02 charges 39. That single 14-credit gap — 70 cents — is the entire economic argument between them.

Second, neither model offers 10 seconds at 1080P. That is not an oversight in our pricing table; the variant genuinely does not exist for either model. If your deliverable has to be ten seconds long and full HD in one generation, you need a different family entirely.

Third, 10 seconds at 768P and 6 seconds at 1080P cost exactly the same 45 credits on both models. So the real question at the top tier is never price — it is whether your clip needs more time or more pixels.

Verdict by use case

Animating a still photo, high volume: Hailuo 2.3 Pro

At 25 credits for a 6-second 768P clip, 2.3 Pro is the cheapest way into the Hailuo family’s premium image animation. Twelve clips cost 300 credits — a full Lite month. The same twelve on Hailuo 02 would cost 468 credits. If your pipeline is photo in, clip out, and you are producing daily, this is the default. If the photo shows a real person, you must have that person’s consent before animating it.

Generating a scene from a written prompt: Hailuo 02, by default

2.3 Pro simply cannot do it — it is an image animator and requires a starting frame. Hailuo 02 accepts a text prompt alone and invents the scene, which makes it the one to pick when you have an idea and no source image. This is not a quality judgement; it is a capability one.

Physics-heavy action: Hailuo 02

Hailuo 02 is positioned around next-generation physics simulation and camera control, and it shows in shots with weight and momentum — water crashing, fabric caught in wind, a skateboard landing, a deliberate orbit around a subject. If your clip lives or dies on whether something falls, splashes or collides convincingly, the extra 14 credits at the entry tier buy something real.

Swimwear, dance, fitness and edgier concepts: Hailuo 02

2.3 Pro carries the STRICT label, meaning tight provider filtering of both the uploaded image and the prompt. Hailuo 02 carries HOT, VdoBloom’s flexible tier, which passes swimwear, dance, fitness and fashion concepts that stricter models refuse. Explicit and illegal content stays blocked on both. If you are hitting refusals on 2.3 Pro with a perfectly lawful brief, switching model rather than rewriting the prompt is usually the faster fix.

Finished deliverables at maximum resolution: a coin flip, so pick on input

At 45 credits for 6 seconds at 1080P, the two cost the same. Choose on what you are feeding in. Starting from a carefully composed image? 2.3 Pro is built for exactly that. Starting from a text idea, or a source that a strict filter will reject? Hailuo 02.

A worked cost comparison

Imagine a five-clip product reel, each clip 6 seconds, animated from five product photos, delivered at 768P for social.

• Hailuo 2.3 Pro: 5 × 25 = 125 credits, $6.25.
• Hailuo 02: 5 × 39 = 195 credits, $9.75.
• Hailuo 2.3 Standard, the drafting tier in the same line: 5 × 15 = 75 credits, $3.75.

That third line is worth knowing about. Hailuo 2.3 Image-to-Video Standard shares the identical 6/10-second, 768P/1080P envelope and costs just 15 credits for a 6-second 768P clip. The sensible pattern is to test motion prompts on Standard, then re-render the winner on Pro or on Hailuo 02.

Which one should you actually open?

Default to Hailuo 2.3 Image-to-Video Pro when you have the photo, the brief is mainstream, and the clip is short. Switch to Hailuo 02 the moment you need text-to-video, physics-led motion, or the flexible content tier. Both run from the image-to-video creator, and the exact credit cost of the tier you have selected is shown before you generate, so you never discover a price after the fact. Plan and credit-pack rates are on pricing; a broader look at the family sits on our Hailuo comparison page.

Frequently asked questions

Can Hailuo 2.3 Image-to-Video Pro generate video from text?

No. It requires a starting image; the text prompt only directs the motion. Hailuo 02 is the model in this pair that accepts a text prompt on its own.

Why is a 10-second 768P clip the same price on both models?

Because both are priced at 45 credits for that tier. The models only diverge at 6 seconds and 768P, where 2.3 Pro is 25 credits and Hailuo 02 is 39.

Can I get 10 seconds at 1080P from either model?

No. Neither model offers a 10-second 1080P variant. Your options at the top end are 10 seconds at 768P or 6 seconds at 1080P, both 45 credits.

Which Hailuo model is cheapest overall?

Hailuo 2.3 Image-to-Video Standard, at 15 credits for 6 seconds at 768P, 25 for 10 seconds at 768P, and 30 for 6 seconds at 1080P. It is the drafting tier rather than the delivery tier.

Do I need a paid plan to use these models?

New accounts get 10 free credits with no card, which is not quite enough for a single generation on either model here. Subscriptions start at $15 per month for 300 credits, and one-time credit packs start at $2.49 for 75 credits that never expire.